These tools, combined with some time and effort, can produce amazing results that will elevate your store and brand to the next level.Making product videos can feel daunting, so to help you take your first steps I’ve prepared this guide to take you through the process of making short, simple, and snappy videos that will capture attention.Don’t wait for someone else to do it. Today we have access to all the tools we need thanks to smartphones and free video editing programs. They’re an opportunity to grab the attention of potential buyers and give them another reason to trust and choose your product over others.Videos used to be difficult to make without a skilled team and specialist equipment.
![]() ![]() Create Highlight Video Free Video EditingYou could even repeat the GIFs a number of times, creating a video that solely consists of the sam few seconds repeated. A lot like an Instagram Boomerang or GIF, these snappy little numbers let you capture a handful of seconds. A good idea for quick ads or social posts A really simple concept but once you add music or text the overall effect is great. Images stitched together into a video. These are great for social media and building trust in your product and brand. Perfect for product pages , these don’t need to be long but they should give customers an idea of what your product looks like and any features it has. Show off what your product looks like in the real world. Got a long product page? Record your screen as you scroll down your products, crop out unneeded parts of the screen, add some text and boom, your ad is done. Microsoft office opening slowly for macThe last thing you want is that adorable dog at the park stealing the show. And, if you’re aiming for an outdoors vibe, head to the local park, your own backyard, or a local lake or beach.While the setting is important, avoid anything that will distract from your product. For a more urban look try a crosswalk, a busy street, or a metro station. If you don’t do this, at least have a strong idea in mind of what you want the finished product to look like.You should also decide on a location that suits your video and product, taking into account things like lighting and ease of filming in that particular place.A few simple ideas for first time video making could be the floor, a table, or against a wall. Scripting, sketching, or storyboarding the plan for your video is a smart move, so you can properly prepare where and how you want the shots to look. Highlight both the good and bad features (though preferably more good than bad!) – it will help make the video believable and let customers make an informed choice.Write Down the Plan for Your Product VideoWrite Down the Plan for Your Product VideoThe last thing you want to do is dive into filming without a game plan. Generally, you should try and film your video horizontally – you can always edit your video later but you can’t undo vertical filming. Think before shooting vertically. Instead, just move closer to keep your shots looking crisp. Phone cameras tend to use digital zoom which makes everything grainy. Don’t use your phone’s zoom feature. If you don’t have one at least find a way to steady your camera so there’s no movement (I used a stack of books). If you’re including audio, use a microphone or second phone. Instead, try to film with your subjects facing the light source. You don’t need fancy lighting to shoot a video but be sure not to film looking directly towards the sun or a bright window, as your subject will end up a silhouette. Darwine mac emulatorIf you’re new to editing, try to find a program that has tutorials online so you can find help if you get stuck.Here are a few that might work, depending on what you’re editing with: Mobile: QuikMade by GoPro, this free app takes videos and images in your phone’s gallery and automatically edits them into a video – perfect if you need a video quickly. Luckily there are a lot of free and easy-to-use video editing programs and apps to help you out. Then, sync the audio and visual together during editing.So, you’ve got a bunch of pictures and videos – now you need to stitch it all into one video. It’s simple to use but still powerful enough to produce quality videos you’ll be happy to show off. Windows/Linux/Mac: OpenShotThis open source editor is available for free, regardless of operating system. Plus, there are plenty of iMovie tutorials online to help you if you get stuck. Mac: iMovieFree to all mac users, iMovie keeps things simple, making it easy for beginner editors. I trimmed the length of the image to try and fit with the beat of the music – around 0.5 seconds for most.I added a title card to the end of the video so the brand name and logo is the last thing viewers see. When you download a song on BenSound it will tell the conditions of use for the song.Using iMovie, I started to edit the video, importing the audio and 13 of the best pictures I took – plus those of the cats and a title card I made in Canva. This is a great tool that lets you use music without buying a licence. I also decided to include a couple of pictures of cats for good measure, because I didn’t have a cat model on hand, I chose some free stock imagesNext, I chose music that I thought would suit my video on BenSound. Instagram Story ads can be up to 15 seconds long – I didn’t want mine to be that long, but I did want to be sure I had enough potential images.I wanted photos that would show my product, the different colors available, and how it looked when worn. I wanted to make the video in a style I’d seen other brands use, editing multiple images together into a video and setting it to pop-y music.First, I planned the images I wanted to use.
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